![]() On the morning of July 15, 1989, while waiting for callbacks on a movie audition, Bierdz got a hysterical phone call from his older sister in Kenosha. He was auditioning for movies, posing for fan magazines, booking guest appearances on “The New Hollywood Squares.” Then, suddenly, the real Wisconsin reached back for him with ugly insistence. Ironically, Bierdz had fled Wisconsin, only to fictionally relocate in it. ![]() Amid the convoluted subplots about cheating husbands, babies switched at birth and never-ending family feuds, characters would drop references to Milwaukee’s RiverWalk, Summerfest and the Brewers-Cubs rivalry. The show was set in a pretend version of Genoa City, a tiny Wisconsin town located near Lake Geneva. The Kenosha-born star was a soap opera stud, a heartthrob named Phillip Chancellor III on “The Young and the Restless,” TV’s top daytime drama. ![]() Actor Thom Bierdz lived in a fantasyland version of Wisconsin. ![]()
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